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"We all agreed they tasted fantastic. Even before the first bite, we could smell the rich aroma of the coffee roast. The bars had both the sweetness of a chocolate bar and the bitterness of fresh black coffee, and the bar melted nicely in our mouths."

- Spoon University

"Eating one bar will give you the same boost as a cup of joe."

- NowThis

"COBA is something that I would happily stash inside my desk at work or in a backpack, so I can get a quick boost during times like when I’m out on a hike or simply don’t have time to make a coffee run."

- Gizmodo